Terms and Conditions apply to each of the offers listed below. Each of these offers have specific Terms and Conditions. The exact details can be found on the operator websites that we direct you to when you click on an offer. We strongly recommend that all visitors familiarise themselves with these terms and conditions ensuring they are comfortable before making a deposit.

Bonus Info
Extra Info

Betfair Sportsbook

Get up to £100 in Free Bets

New Customer Offer

Competitive odds
Hug variety of markets and events
Excellent mobile client
18+. New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&C's apply.

Ladbrokes Sportsbook


Promo code: 20FREE

The oldest bookmaker in the world
Daily promotions & odds boost
Live streaming available
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

PaddyPower Sportsbook

£20 Risk Free First Bet

Money back in CASH if it loses

Innovative promotions & Free bets
Professional customer support
ACCA Protection
18+. New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&C's apply.

Coral Sportsbook


New Customer Offer

Best Odds Guaranteed
Daily money-back specials
Live betting in running
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

Boyle Sports

Up to £25 in Free Bets

New Customer Exclusive

Excellent Acca insurance
Wide range of betting markets available
On site football stats
18+. Cash stakes only. Min stake £10 required for initial £5 free bet. Min odds 1/2. Max £25 free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.

WilliamHill Sportsbook

Bet £10 Get £30 in free bets (credited as 3x£10 bets)

Welcome Bonus

Top promotions and ddds available
The best odds on Greyhound Racing in the UK
Ensures your betting is made easy
18+. New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.

PWRBet Sportsbook

100% up to £35 + Cashback

Welcome Bonus

Competitive prices across all sports
Good range of sporting markets including horse racing
Wide choice of funding options
18+. The bonus will expire in 15 days after receiving it. Any winnings from bonus money will be deducted when the bonus is removed. A minimum deposit of £10 or currency equivalent has to be deposited to activate the bonus or £150 or currency equivalent to activate the bonus and cashback. You must wager the bonus money 9 times before any withdrawal can be made. Maximum stake when betting with bonus money is £50.

Karamba Sportsbook

Get a £10 Free Bet When you Bet £10

Welcome Bonus

Acca boost your winnings up to 77% more
Top rewards with the loyalty program
Guess right for a £40 Risk Free Bet every week
18+. New customers only. Min deposit £10. Max one £10 free bet. Qualifying bets must be placed at odds of 2.0 (1.1) or greater. Paid as bonus token with min odds reg. Full T&C’s Apply.

BetRegal Sportsbook

Receive a £10 Free Bet

Welcome Bonus

Better than average betting odds
Extensive football betting markets
Offers wagers on a wide range of sports
18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min odds req. Full T&C’s apply.

Betonline Sportsbook

50% Welcome Bonus

Welcome Bonus

Use Code: BOL1000
Well established with 15+ years of experience
24/7 Customer support
Get an extra 50% added onto your sports betting bankroll on your first-ever deposit at Simply use promo code BOL1000 while making your initial deposit and your 50% bonus will be added onto your balance within seconds. To maximize your earn, you can score up to $1,000.00 worth of free plays from this one deposit.

SportsBetting Sportsbook

50% Welcome Bonus

Welcome Bonus

Use Code: SB1000
Amazing selection for deposit options
Great selection of futures bets
Boost your account with an extra 50% of free plays when making your first ever deposit at Enter promo code “SB1000” in the cashier and you can instantly take home up to $1,000 on top of your initial deposit.

10Bet Sportsbook

Bonus up to £100

Code: WB10BET

Innovative features on live betting
Fast markets available
Regarded as a premiere bookmaker
18+. New Customers. Min. deposit £15 (no Skrill/Neteller) with code WB10BET. Bonus amount is 50% of deposit up to £100. 6x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release. Some bet types don’t contribute to turnover. Withdrawal before turnover results in bonus cancellation. Terms apply.

Bwin Sportsbook

Get £10 Back-Up Bet

Welcome Bonus

Perfect for football betting
Fast & simple live betting platform
Great variety of markets
18+. New players only. Min deposit £10. Max stake £10. Min Odds 1/1 (2.0). Max free bet £10. T&Cs apply

MarathonBet Sportsbook

Get the Best Odds at MarathonBet

Ideal for football lovers
Incredibly high odds
Countless sports and markets

FansBet Sportsbook

Bet £10 Get £10 FREE

No Wagering

User-friendly attitude
Fan boosts are great
Focuses on non-standard sports
New customers only. Min. deposit £10 (no Skrill/Neteller). Deposit must be wagered 1x at 1/2 (1.5) odds or higher (bonus is wager free). 18+. T&C apply.

Grosvenor Sportsbook

Double The Odds Paid in CASH

New Customer Offer

Superb live betting interface
Great range of betting markets
Generous odds
18+. Maximum stake is £10. Exclusive to new members. T&C's apply.

Novibet Sportsbook

Free Bet up to £25

Welcome Bonus

Great range of sports
Huge variety of alternative bets
Big limits at winnings
18+. General Promotions Terms Apply. New UK customers only. Min bet £10. Match max £25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. T&Cs Apply.

Jetbull Sportsbook

50% bonus up to £75

Welcome Bonus

Over 25,000+ live events
One of the best live betting platforms available
Best odds on the market
New customers only. Min. deposit £10. Min. odds 2.0. Max bonus £75. 20x wagering. Max £50 wagering contribution per bet with bonus funds. Wagering requirement must be met within 30 days of qualifying deposit. Please bet responsibly.T&Cs apply.

RedBet Sportsbook

Up to £100 on Bonus Bets


Competitive odds
Innovative live betting services
Many betting markets
18+. Min £10 Deposit. Min odds: 4/5. Bonus bets valid for 7 days. T&C’s Apply.

LVBet Sportsbook

50% up to £50

Welcome Bonus

Lots of alternative markets
Great live betting section
Withdrawals free of charge
18+. New UK sportsbetting customers only. Minimum deposit: £10. Maximum bonus: £50. Wagering: 15x. Bets witch include at least 2 selections using minimum odds of 1/4 each with the final odds at least 4/5 counting towards the turnover of the wagering requirement.


What Are Welcome Bonus Offers?

The best place to begin our discussion of welcome bonus offers is at the beginning – what are they? Really, they are exactly what they sound like, special offers made to welcome you for signing up and creating an account with a gambling website. As such, there are a few things that you should know here.

First and foremost, a welcome bonus is only available to those who have created an account with one of the qualifying UK betting sites. This requires that you be a UK citizen, although citizens of Commonwealth nations can sometimes qualify as well. You must also be at least 18 years of age in order to create an account.

In most instances, you will need to use a credit or debit card to sign up and create your account. You cannot activate your account or receive your welcome bonus until this occurs. However, some sites may offer alternatives to connecting your bank account or using a credit card. For instance, you might be able to sign up with PayPal, or to use a cryptocurrency wallet, Apple Pay, or any of a number of other payment options. The point is that you need to have a payment method in place prior to using your bonus.

Second, most welcome bonus offerings are only available to new gamblers. If you have already signed up with a particular sportsbook, you are not eligible. You may attempt to use a different email address, but understand that if the gambling site learns of your deception, there could be serious repercussions.

Finally, welcome bonus offerings come in a range of types. You’ll find cash back, deposit matching, free betting and a great deal more. We’ll discuss some of the more common types later in this guide, but for now, understand that each offers something of value, but there is always a catch. Yes, you can benefit from these offers, but they are ultimately designed to benefit bookmakers, as well. After all, sports betting sites are businesses, and they cannot prosper if they cannot turn a profit. Even welcome bonuses are ultimately designed to help bookmakers make money.

Why Do Gambling Sites Offer a Welcome Bonus?

Now that we’ve discussed a bit about what welcome bonus offers are and a little of what you need to know about them, we need to delve into why they are offered in the first place. As mentioned previously, bookmakers must turn a profit. If they cannot, then they will go out of business. There are a couple of requirements for that to happen, though.

Obviously, a sports betting site must have gamblers. Second, those gamblers must be willing to place wagers with the site. Once those two things are in place, bookmakers can begin making money. The problem is that with the number of online betting sites out there today, it has become more and more difficult for new betting sites to stand out from the slew of other options. Welcome bonus offerings, signup offers, and other promotional tools help them do that.

How do they help gambling sites grow and prosper, though? Aren’t they designed to benefit you, the gambler? Well, yes and no.

All welcome bonus offers come with strings attached. These are usually spelled out in the company’s terms and conditions or terms of service document and restrict how you can use your bonus. We’ll discuss what you need to know about those restrictions and limitations in a later section. For now, understand that things aren’t as one-sided as they seem. Welcome bonuses provide plenty of benefits for betting sites.

There are several other ways that welcome bonus programs can help sports betting sites stand out from the crowd of other options. For instance, they can be worked into marketing collateral, such as banner ads, email flyers, and the like. That builds buzz about what the company is offering, and attracts new players to their site.

Another way that these programs are beneficial for betting sites is that they allow those companies to build healthy, robust mailing lists. When you create an account, you’ll have to provide your name, email address, and possibly other personal information. This data helps the company refine their marketing methods and home in on their target demographic better. It also ensures that they can communicate with you where you live – through email, or even through social media – rather than relying on you to respond to an ad that you might come across in the wild.

So, gambling sites offer welcome bonus programs to attract new players, to help build profitability, and to ensure they have the data necessary for better marketing. Now, how do those bonus programs work? What are some of the more commonly used welcome offers out there? We’ll take a closer look in the next section.

How Do Welcome Bonus Programs Work?

There are multiple types of welcome bonus programmes out there, and they all work slightly differently. Therefore, it’s important to know what you might find in the way of a bonus program, and then how each of those options might work.

No Deposit Bonus

A no deposit bonus is one of the rarer types of welcome bonus programme out there, but one of the most beneficial. In this situation, you’re offered free cash with which to wager. You do not have to make a deposit in order to earn this money – it’s given to you on signup, automatically. However, note that there are usually significant constraints on how this money can be used, when or even if it can be withdrawn from the platform, and more.

Deposit Bonus

With a deposit bonus, the gambling site matches your deposit, usually on a 1:1 ratio, up to a specific amount. For instance, you might wager £50 and the gambling site would match that, giving you a total of £100 with which to gamble. However, be aware that some sites will offer higher deposit matching, often on a 2:1 ratio. That means if you made that same £50 wager, the website would double it with £100, providing you with £150 with which to wager on the platform. Again, terms and conditions will apply to how this money can be used, when and if it can be withdrawn from the site, and more.

Cash Back

A cash back welcome bonus is not quite what it sounds like. Really, this is a points system that allows you to collect points as you deposit cash and make wagers. As your points increase, you have the ability to literally transform them into cash. That money can be kept in your account, but in some instances, it can be withdrawn, as well. Some betting sites will allow you to use your points to buy into a higher-level wagering environment (VIPs). Note that you may not accumulate points on a 1:1 ratio with your deposits. In some instances, it may be on a 1:2 ratio, or even lower. Points may also not translate to cash on a 1:1 ratio. This varies from sports betting site to sports betting site, so pay attention when comparing your welcome bonus offers.

Reduced Vig

Vig, or juice, is the term used to describe the fees that a gambling site assesses on losing bets (the most common type, and where the site makes most of its money). A reduced vig bet would allow you to gamble without worrying too much about losing more than the amount you bet. This can help you save cash over time, allowing you to perhaps break even with your wagering, even if you hit a streak of losses.

Free Bets

Free bets are often used as a welcome bonus, but they are not quite what they sound like. The gambling site is not going to just let you wager however you want, and back you blindly. Instead, think of this option more like insurance against you losing. A free bet is one that if you lose the wager, the company will reimburse your loss. If you win, you simply collect your winnings and go about your way – there’s no difference for winners, only for losers.

Refer a Friend

Refer a friend bonus programs allow you to earn cash for having your friends and/or family members sign up. However, understand that these often have very stringent requirements. For instance, you might be awarded £100 per signup, but only if your referral takes specific steps, makes a specified number of wagers, or stays with the company for a specified period of time. With that being said, these can be valuable bonuses if you know others who are interested in online betting.

How to choose the right free bet

Wagering Requirements

Very often when you’re browsing through the internet and you see an advertisement from a bookmaker for a huge sum of money that seems to have no strings attached, and you’re thinking,“this is too good to be true!” this unfortunately very often turns out to be the case. When you’re offered a big money bonus from a bookmaker, (which very often comes in the form of a free bet welcome offer) you should be very careful to take note of the roll over amount you need to fulfil before you’re able to cash out on any profits. The roll over amount is basically how many times you need to wager the amount the bookmaker has given you before you’re permitted to make a withdrawal. So, say for example you’re offered £100 from a bookmaker, there may be a roll-over amount of 20 or 30 attached which would mean you’d have to bet 20 or 30 times £100 (so £2000 or £3000) before you actually see any of the returns! Only the bookmakers with a reasonable roll over amount were considered for our top five spots to ensure that you actually stand a decent chance of completing the bonus requirements.

Qualifying Bets

When thinking about the right kind of bonus for you, it’s important to take note of which kind of bets the bonus offer is actually applicable. For instance, when dealing with free bet bonuses, bookmakers often specify that the free bet will have to be placed at odds of say 1/2 or above whilst others may set the bar slightly higher. Many bookmakers will only allow certain types of bets to qualify for free bet bonuses by excluding tote bets and poole bets and in almost every case, the bookmaker will set an upper and lower limit to the amount that has to be wagered in order to qualify for the promotion.

Expiry Date

Sometimes, even more important than the bonus amount on offer is, arguably: the amount of time with which you’re allocated to use it. A bookmaker may offer a ridiculous sum of money for a free bet welcome offer, say £2000, but then state somewhere in the fine print that you only have two days to complete a roll over of five times this amount. To ensure that you have every chance to fulfil all the specified deposit bonus criteria and maybe even secure a profit at the end, we’ve only included in our top five the bookmakers that allow at least 7 days before the welcome bonus expires.

Bonus Amount

The total amount on offer with a sign-up bonus is of course a hugely important factor to consider when thinking about the right kind of offer for you. Although you might be thinking “surely the best betting bonus for me is the one that offers the most money”, this is not always the best way to go about making your final decision. Remember: free bet welcome offers often come in the form of a deposit match bonus meaning that the bookie will reimburse you a free bet worth the same value as your first deposit up to (x) amount. This ultimately means that you will have to wager this amount in it’s entirety before you’re entitled to use the free bet bonus. For this reason it’s important to first think carefully about how much you’re willing to wager before you think about how much you stand to gain: if you’re a serious player who’s out to hit the big time, by all means go for the welcome bonus with the big first deposit match, otherwise a slightly lower upper limit may turn out to be more beneficial.

Deposits and Withdrawals

In this day and age, you’d expect all the leading bookmakers to support a wide range of different payment options from which you can choose to manage your gambling funds. Whilst commonly accepted credit and debit cards such as Visa and Mastercard come as standard, we feel as though it’s important that bookies also give you the option to use a variety of different e-wallets and pre-paid cards just in case you prefer to use alternative payment methods. Equally as important is the ease of which you’re able to make deposits and perhaps even more so: withdrawals. Only those bookmakers that allow punters to use an extensive range of different payment methods and that use straight forward deposit and withdrawal systems were considered for our top five ranking positions.

What to think of when choosing a deposit bonus

Although new customer welcome offers are often extremely tempting and worthwhile offers, readers should bear in mind that they’re only available to use just one time after registering an account. This means that whilst they’re of course important, it’s perhaps even more important to look at the bonuses and promotions that become available once you’ve played through the welcome bonus and become a full member. Ideally, these will include price boosts, free bets and bet refunds, accumulator insurances, winning bonuses, and maybe even a few lottery style cash jackpot giveaways. In order to cater for the likes and dislikes of every kind of punter, it’s also important that the different promotions can be used on a variety of sports, and not just on the most popular markets such as football and horse racing. Not only does this allow punters that like to bet on some of the less widely followed sports to benefit from promotional deals, it ultimately means that everyday punters have a much wider variety of different options to choose from when searching for the next best promotion or bonus deal on the market.

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